1) Articulate and implement a Unique Selling Proposition (USP) into every facet of your business.
2) Test all advertisements and marketing ideas before you spend large sums of money.
3) Use headlines, tell reasons why to emphasize guarantees and ten other important parts of writing good advertisements.
4) Working the backend: turning one shot sales into an ongoing stream of income.
5) Use joint ventures with other companies to leverage your marketing dollars.